Advertisement

10 more years of Sleeman Centre as Guelph brewer renews naming rights

The home of the Guelph Storm and Guelph Nighthawks will continue to be called the Sleeman Centre for the next decade. .
The home of the Guelph Storm and Guelph Nighthawks will continue to be called the Sleeman Centre for the next decade. . Google Street View

The home of the Guelph Storm and Guelph Nighthawks will continue to be called the Sleeman Centre for the next decade.

The City of Guelph announced on Monday that Sleeman Breweries has renewed a 10-year contract for the naming rights to the arena in the city’s downtown core.

Read more: Former Guelph mayor, CJOY news director Norm Jary dies at 91

“We are pleased to continue this partnership with the City of Guelph,” said John Sleeman, founder and chairman of Sleeman Breweries.

“We have enjoyed watching the Sleeman Centre become a connection point for our community and we are proud to be associated with this first-rate facility.”

The brewer has held the naming right for 13 years for the facility, which can accommodate almost 5,000 visitors.

Story continues below advertisement

Along with hosting hockey games, and basketball games more recently, the Sleeman Centre hosts concerts, trade shows, conferences and memorial ceremonies such as Remembrance Day.

“The last 13 years have been a successful business partnership between the City of Guelph and Sleeman breweries,” said Guelph’s deputy CAO, Colleen Clack-Bush. “We’re glad to have continuity in such a vibrant and vital community space.”

Click to play video 'World Juniors: Team USA poses for gold medal photo next to trash can with Hockey Canada logo on it' World Juniors: Team USA poses for gold medal photo next to trash can with Hockey Canada logo on it
World Juniors: Team USA poses for gold medal photo next to trash can with Hockey Canada logo on it – Jan 6, 2021

The arena, however, has sat empty for much of the last year due to the COVID-19 pandemic.

It’s unclear when the Storm will play again after the Ontario Hockey League delayed the start of its season due to the provincial lockdown.

The Canadian Elite Basketball League is scheduled to begin its 2021 season in May.

Read more: OHL delays the start of the season, again

Story continues below advertisement

“We look forward to the opportunity to continue to market our brewery and brands to visitors at the Sleeman Centre, and to be associated with the continued growth and success of the Guelph Storm Hockey Club,” Sleeman said.

The naming rights of the facility will continue as the Sleeman Centre until it expires on June 30, 2030.

Sponsored content