Spotting a fake

Many legitimate manufacturers tell consumers how to spot counterfeit products. Start by looking for this information on their web sites.

Here are some other tips to ensure you don’t end up buying counterfeit goods.

“¢ Adhere to that old adage, “If it looks to good to be true, it is.” When you’re trying on that watch ask yourself, “How could this vendor be selling a $27,000 Rolex watch for just $2,700?” The answer is usually, “because it’s fake.”

“¢ Pay close attention to the workmanship of a product. Counterfeit operations aren’t big on quality control.

“¢ Be suspicious of packaging that is flimsy or has faded colours. Reputable businesses emphasize quality packaging. They also pay attention to language. Be suspicious if you spot spelling or grammatical errors on the package.

“¢ Ensure the package matches the product. The product number on that electric razor should match the product number on the package. Also, a pair of socks shouldn’t be in a box intended to contain a toy car. Counterfeiters often make careless mistakes.

“¢ Remember that legitimate goods come in packages that have bar codes, trademark information, patent information, recycling symbols, etc. Counterfeiters often leave that information off their packages.

“¢ If you are considering buying a product that could pose a safety risk, such as an electrical item, look for a safety certification label. In Canada, the CSA (Canadian Standards Association) is common. Look at the mark closely to ensure it is authentic. If the mark looks suspect or is not there at all, the manufacturer is probably not legitimate.

Also, be suspicious if the certification mark is on the packaging, but not on the product itself.

“¢ Check to see if the product comes with supplementary materials such as an owner’s manual, product registration card and extra parts. If it doesn’t beware.