NEW YORK – Facebook is adding a video service to its popular photo-sharing app Instagram, following in the heels of Twitter’s growing video-sharing app, Vine.
Instagram co-founder Kevin Systrom says users will be able to record 15-second clips by tapping a video icon on the app. They can also apply filters to the videos to add contrast, make them black and white or different hues.
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Vine, which launched in January, has 13 million users. Instagram has 100 million users, up from 20 million when Facebook bought the company more than a year ago.
If users like it, Facebook’s move could propel mobile video sharing into the mainstream.
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