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Wild blueberries: Nova Scotia pushing for product innovations

Freshly picked blueberries are seen in Ladner, B.C., on July 21, 2014. THE CANADIAN PRESS/Darryl Dyck

Wild blueberries are Nova Scotia’s leading agricultural export and the provincial government is looking for new ways to push sales even higher.

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That’s why the Department of Agriculture has launched its Wild Blueberry Innovation Challenge.

READ MORE: Nova Scotia bailing out farmers after last year’s ‘killer frost’

The goal is to develop new products and markets – and generate more jobs.

The program is offering successful applicants up to $126,000.

Agriculture Minister Keith Colwell says successful applicants will work to commercialize their products with food scientists and technicians at Perennia, Nova Scotia’s agriculture development agency.

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Last year, the industry generated $104 million in export revenue.

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