Whether or not the NBA’s Toronto Raptors take home the league championship after tonight’s basketball game, the team still faces a court battle of a very different kind.
Monster Energy, makers of a well-known sports drink, says the team’s logo of a clawed-up basketball is too similar to theirs.
The drink company has been fighting with the Raptors over the image before the U.S. Patent Office’s trial and appeal board since 2015.
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That was almost right after Maple Leaf Sports and Entertainment, which owns the Raptors, registered the new design.
LISTEN: Kelly Cutrara discusses the case from Customer Experience Expert Marc Gordon
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Monster has filed similar complaints in Canada and as far afield as Peru.
U.S. patent lawyer Josh Gerben says there is a small chance the Raptors could lose the right to the popular logo.
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