May 21, 2019 12:23 pm

Canadian government aims to boost tourism by 25 per cent before 2025

Tourists walk around in Old Quebec City on Thursday, July 26, 2018.

Raquel Fletcher/Global News
A A

A new Canadian tourism strategy is meant to help boost international visits to Canada during non-peak seasons by more than a million people and get visitors to see the country beyond Canada’s biggest cities.

READ MORE: Quebec to invest $35M to attract cruise ships, tourism

The plan, unveiled in Montreal, includes $58.5 million over two years to help communities create or improve tourism facilities and experiences.

WATCH BELOW: Montreal, Quebec City compete with cheeky tourism ads


Story continues below

The funding is supposed to back experiences that show off Canada’s strengths — and break visitors’ fixation on just a few destinations in the nicest weather.

READ MORE: Montreal sees boom in American visitors, but nationwide, Canada’s losing tourists

“Just over three out of four international visitors travel only to Canada’s largest provinces, Ontario, British Columbia and Quebec, and most go to their biggest cities: Toronto, Vancouver and Montreal,” the new strategy states.

“Drawing tourists to venture beyond the big cities remains a challenge for regions that want to expand their visitor economies.”

Tourism Minister Mélanie Joly said Tuesday that the tourism measures are tooled to help tourism revenues grow by 25 per cent — to $128 billion — by 2025 and the government also hopes to create 54,000 new jobs directly related to tourism.

READ MORE: A low-flying loonie spells a Montreal tourist boom

In 2018, the federal government says, Canada welcomed 21.1 million international tourists, surpassing the previous year’s record of 20.9 million.

WATCH BELOW: Quebec, Montreal port authority invests in tourism

The federal government knows that tourism helps every part of the country, Joly said, adding it has seen many examples of communities transforming and diversifying their economies by attracting visitors.

Tourism is a pillar of the Canadian economy, generating $102 billion in annual economic activity, supporting 1.8 million jobs and accounting for over two per cent of gross domestic product, the federal government said.

READ MORE: More visitors expected to Montreal this year: Tourism Montreal

After the Montreal announcement, Joly headed into Ontario for stops at a brewery and a winery in the eastern part of the province, where culinary tourism is a fledgling industry.

WATCH BELOW: Will whale watching lure tourists to Quebec?

© 2019 The Canadian Press

Report an error

Comments

Want to discuss? Please read our Commenting Policy first.