The theme of Edmonton’s second annual Photo of the Year Contest is earth, water, air and fire.
Local photographers are invited to submit pictures that showcase the city of Edmonton using those four elements.
“It leaves more room for interpretation,” explained Jeffrey Kelly, one of the photographers involved in the contest and community engagement manager with Urban YEG.
“It leaves more room for creativity with the photos… Within the city you can get a lot with any of those four elements.”
The mayor is also part of the contest.
“Edmonton continues to be one of the youngest, fastest-growing cities in the country,” Don Iveson said. “This newfound energy and our shifting demographics have brought new perspectives and new ways of seeing our city and it’s a reminder of what a beautiful, dynamic place we live in.
“I love being part of this.”
READ MORE: Mayor Iveson launches contest to find best Edmonton photos of 2017
“This year, I’m eager to see how you’ve captured the best of our city through the theme of the four elements: earth, water, air and fire, and however you interpret that is up to you,” Iveson remarked.
The photo contest runs from Dec. 13 to Dec. 27.
To participate, share your best images of Edmonton on social media using the hashtag #yeg2018pics.
“People who are hobbyists and people who want to get into photography and also want to build a sense of community — they’re being recognized by the city of Edmonton,” Kelly said. “Maybe that’s something that doesn’t happen in most cities, but it’s happening here and I think that makes people feel a good sense of… being engaged, being included.”
Iveson, in partnership with InstagramYEG, UrbanYEG and Yeggers, will choose the top three best images for each element. These top photos will be featured on the mayor’s website and in his office.
“It would really be just looking at creativity, looking at maybe a perspective or a use of something that hasn’t necessarily been done before, something that’s a little bit striking or stands out,” Kelly said.
Photographers will also get the chance to have coffee with the mayor in the New Year.
READ MORE: Mayor Iveson reveals winners of 2017 Edmonton photo contest
“A special thanks to everyone who enters,” Iveson wrote. “Your passion for capturing our Edmonton’s beauty does not go unnoticed.”
Last year’s categories were landscape, weather and unique perspective. Nearly 4,000 photos were submitted and six winners were chosen.
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