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SAMSUNG E-WASTE CHALLENGE BRINGS OUT THE CRUSHER

Checkout my Sunday Global Morning News Tech Talk segment today on Samsung’s Edmonton E-Waste Recycling Challenge: http://www.globaltvedmonton.com/video/tech+talk/video.html?v=2288330266&p=1&s=dd#video 

 The Samsung E-Waste Recycling
Challenge in Edmonton
at WEM this Friday is on. Put on by Samsung and The Brick, with the help of
local celebrities, dignitaries and school children, the event coincides with
National Waste Reduction Week. It promotes safe and responsible recycling of
electronic waste.
                  

Samsung is donating more than $50,000 in technology grants to
participating Edmonton public schools and community organizations.
    A component of Samsung’s global “Hope for Children” initiative, the
Samsung E-Waste Recycling Challenge urges Edmonton schools, communities and
residents to gather up their outdated electronics and bring them to designated
collection venues at several Brick store locations, or to public schools
registered to participate in the challenge.  

 samsungcrusher Samsung E-Waste Crusher in action at WEM

 

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Samsung will show science-centre quality interactive displays on the
intricacies of e-waste recycling. Samsung’s E-Waste “Crusher” will show how
cellphones can be disposed safely and responsibly all day long. The public is
invited to bring their old handheld devices to the event. 
 

 cellpile  alpellets Aluminum recovered from cellphones
 

 E-Waste Facts: 

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-How much of a recycled phone is used again? 100 per cent of a cell
phone is recycled.
 

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-What is a recycled phone worth? More than a re-purposed phone. GEEP (Global
Electric Electronic Processing) Inc. with 17 locations worldwide, including one
in Edmomton, get’s more per pound on recycled phones despite its small size,
than computes. “Cellphones have one of the top commodity value per pound,” said
Chris Galifi, GEEP Corporate Business Development . “Cellphones are worth $7
per pound compared to computers valued at 50 cents to a dollar” he added. Last
year GEEP recovered about 12,000 ounces of gold from recycled electronics.
 

-Why bother, I can just toss it in the garbage. “As a throw-away
society, we will come to the point where natural resources are going to become
scarce. And it costs us a lot less money to mine theses precious metals “above
ground” with recycling,” said Galipi, adding that phones have toxic material
that can take hundreds of years to break down.
 

What: Samsung E-Waste Recycling Challenge in Edmonton 

Who: Andrew Barrett, (VP of Marketing, Samsung Canada) 

Violet (Vi) Konkle, (President and CEO, The Brick Group)  

Local Edmonton Olympians, Athletes, School children  

Mr. Kem Singh, Director, Environment and Sustainable Resource
Development
 

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Where: West Edmonton Mall- “Segway Space” (Chapters / HMV entrance) 

When: Friday, October 12, 2012 

For
program details, please visit
www.samsung.com/hopeforchildren

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