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Scott Thompson: Justin Trudeau’s Liberals, the party for women?

Gender equality was the big winner in federal budget 2018, although no one knows what that really means. It's a feeling, not a policy, Scott Thompson says. THE CANADIAN PRESS/Adrian Wyld

Politicians realized decades ago that if you can appeal to a Canadian’s sensitivity on an issue, you will have a never-ending flow of support and cash.

We have seen this both at the provincial and federal level.

The environment is a great example of how a party can suck billions of dollars out of taxpayers, using guilt to save the planet. “Give us this, so we can save that,” with little or no result.

Unfortunately, as we have seen all too often in Ontario, the projects are more show than go, and will cost us dearly for decades to come because of lack of efficiency and due diligence.

Bill Morneau, the federal finance minister, delivered his  budget on Tuesday saying, “It is a plan that puts people first – that invests in Canadians and in the things that matter most to them.”

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What does that mean? Health care? Jobs and the economy? Lower taxes and energy costs?

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No, gender equality was the big winner in this budget, although no one knows what that really means or entails — a feeling, rather than a policy.

It does sound great in the media and most would not disagree, but is it a Top-10 issue for Canadians, or something we’re always working on anyway?

Like the planet, it now appears the Liberals are riding the coattails of the #MeToo movement while cashing in on what their self-proclaimed feminist leader does best — appeal to women.

WATCH BELOW: Federal Budget 2018: Liberals introduce plan for pay-equity law

Click to play video: 'Federal Budget 2018: Liberals introduce plan for pay-equity law'
Federal Budget 2018: Liberals introduce plan for pay-equity law

The sad part is using the cause and not really doing anything concrete to help it, only creates more cynicism in politics.

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The same can be said with the prime minister’s handling of Indigenous affairs. Lots of talk but really, what’s different?

Clearly, the Liberals are now positioning themselves as the party for women. But like the environment, these issues matter to all Canadians, every day — not just at budget or election time.

Scott Thompson hosts The Scott Thompson Show on Global News Radio 900 CHML.

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