Just who are the 111 million viewers of the Super Bowl? According to Nielsen, the audience last year was almost evenly split between men and women – 53 per cent and 47 per cent, respectively.
But advertisers are again turning mostly to male celebrities. Charles R. Taylor, a professor of marketing at Villanova University, said his analysis of Super Bowl ads released in advance last week showed a roughly 2-1 ratio of male-female celebrities in principle roles – in line with past years.
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Danny DeVito stars in M&M’s 2018 Super Bowl Ad -
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Amazon promotes digital assistant Alexa in 2018 Super Bowl ad -
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Doritos and Mountain Dew Super Bowl ad features Peter Dinklage and Morgan Freeman -
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Pringles brings Bill Hader on board for its first ever Super Bowl ad -
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Sprint pokes fun at Verizon in 2018 Super Bowl ad
The first exception came after the kickoff. Toyota touted its longtime Olympic and Paralympic sponsorship with the story of Canadian Alpine Skier Lauren Woolstencroft, a Paralympic gold medallist .
Later, Cindy Crawford will reprise her role for Pepsi in a nostalgic spot celebrating pop culture moments of years past.
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