Pierce Brosnan has one, as do Vince Vaughn, Leonardo DiCaprio and Chris Pratt (sometimes): a dad bod. The paunchy silhouette of a middle-aged man is in vogue, and one U.K. designer is eager to make it accessible to even the fittest fellas around.
The DadBag is a fanny pack that’s printed with the image of a flabby belly, complete with a belly button and hair, making it look disturbingly realistic. Designed by Albert Pukies, a London-based art director, it comes in six styles, including different skin tones and varying degrees of hirsuteness, as well as a sunburned version (presumably for the British tourist on the beaches of Spain).
For maximum effect, the DadBag works best when paired with hunched shoulders, and is especially believable-looking when the wearer is slouched in a chair.
So far, the social media response to the DadBag has been remarkably positive, and Twitter and Instagram users across the globe have asked where they can purchase one.
The bag isn’t for sale yet, although Pukies is eager to find a manufacturer and is considering launching a Kickstarter campaign.