September 13, 2017 12:02 pm
Updated: September 13, 2017 11:00 pm

BUSINESS REPORT: The new iPhone X lives up to its hype, but will you pay the price?

CUPERTINO, CA - SEPTEMBER 12: Apple CEO Tim Cook announces the new iPhone X during an Apple special event at the Steve Jobs Theatre on the Apple Park campus on September 12, 2017 in Cupertino, California. Apple is holding their first special event at the new Apple Park campus where they are expected to unveil a new iPhone. (Photo by Justin Sullivan/Getty Images)


The launch of the new iPhone X on Tuesday was a notable event, filled with bells and whistles and hype, and unmistakably just the latest in Apple products continuing to wow consumers.

Apple stock also managed to perform as forecast, going up on the anticipation, then falling back as reality set in that the new phone will have a hefty U.S. $1,000 price tag — or, $1,321 in Canada.

READ MORE: iPhone X launches with new features and big cost

Even though providers like Telus and Bell will introduce monthly pricing plans, this initial cost may be tough for consumers.

There could also be some production problems with the new model, as shipping will not start until Nov. 3, which is much later than usual.

However, these questions have come up before with the launch of new Apple products, and this time with the new cellular watch and 4K Apple TV, consumers will have a myriad of new Apple products to add to their holiday gift lists.

© 2017 Global News, a division of Corus Entertainment Inc.

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