Pamela Anderson urges Canada Goose to stop using fur in jackets, company responds

. James Shaw/Avalon via ZUMA Press

In addition to her numerous appearances in Playboy, starring role in Baywatch and rumoured romantic relationship with WikiLeaks founder Julian Assange, Pamela Anderson is also an honourary director of the People for the Ethical Treatment of Animals (PETA).

It was in this capacity that the B.C.-born animal rights activist sent emails on Monday to more than 800 employees of Canada Goose, the Canadian company known for its stylish parkas, urging the employees to use their “insider advantage” to pressure the retailer to stop using coyote fur trim on its coats.

“Despite what your employer might tell you, the traps used to catch wild coyotes whose fur is used to trim Canada Goose’s coats crush the animals’ necks or snap shut on their legs, often cutting to the bone,” Anderson writes in her letter.

READ MORE: Canada’s Pamela Anderson is PETA’s Person Of The Year

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“Those who don’t die from exposure to the elements, blood loss, infection, or attacks from predators are shot or bludgeoned to death when the trapper returns,” she adds, sharing a link to a disturbing, graphic video of a trapped coyote being shot. “Victims desperate to free themselves from traps — some of whom are mothers with starving pups waiting for them — will even attempt to chew off their own limbs.”

As Anderson explains, there “are no regulations in the fur trade that prevent this kind of suffering, but there are many beautiful, innovative materials that we can use instead of fur.”

In fact, she points out that such brands as Giorgio Armani, Ralph Lauren, The North Face, Patagonia and REI have all ditched fur entirely, instead using “modacrylics and other innovative materials.”

READ MORE: Pamela Anderson speaks out on porn: ‘Things are getting weirder and stranger’

Earlier this year, PETA announced its intention to purchase shares of Canada Goose, which went public in March, stating the organization will “continue to take an active role as a shareholder until Canada Goose makes the kind and business-savvy decision to permanently ban fur, feathers and other skins, which belonged to animals who were abused and violently killed,” reports The Hollywood Reporter.

Following Anderson’s emails, a rep for Canada Goose issued a statement, reading: “There is no validity to those claims and we are disappointed that PETA continues to misinform their celebrity spokespeople about our use and sourcing of fur.”

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You can read Anderson’s letter in its entirety below: