Starbucks will trumpet Via's debut in the United States and Canada with a weeklong advertising campaign that will highlight in-store taste tests pitting Via against Starbucks brewed coffee.
Lisa Baertlein
Will Starbucks’ Via be an instant star?
Starbucks will trumpet Via's debut in the United States and Canada with a weeklong advertising campaign that will highlight in-store taste tests pitting Via against Starbucks brewed coffee.
Lisa Baertlein
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