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Saskatchewan government ditches iconic wheat sheaf logo on new releases

Saskatchewan government ditches iconic wheat sheaf logo on new releases - image

REGINA – A new year has apparently brought a new logo for the Saskatchewan government.

The iconic wheat sheaf has quietly been replaced on government news releases with a logo featuring two golden lines swooshing over a green provincial background.

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A media relations officer said in an email to The Canadian Press that there has been — quote — “a refresh of the government’s visual ID.”

The email said the wheat sheaf is still being used on some signs, but not on news releases.

There was a public outcry in 2007 when the newly elected Saskatchewan Party government tried to ditch the wheat sheaf logo, which has been on provincial letterhead, signs and vehicles since 1977.

The government had to backtrack on plans for the change.

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