Football fans were treated to a thrilling come-from-behind win by the New England Partiots over the Atlanta Falcons in Super Bowl 51 on Sunday.
But for viewers less interested in the game and more intrigued by the multi-million dollar commercials, this year’s Super Bowl ads did not disappoint.
WATCH: Super Bowl 51 commercial too controversial for TV
A first-time Super Bowl advertiser didn’t get to air the ad it wanted – the original spot was said to be too controversial – so instead Lumber 84 prompted viewers to see the ending online, which apparently caused the company’s site to temporarily crash Sunday.
READ MORE: Super Bowl ad with content ‘deemed too controversial for TV’ released in full online
The 90-second ad from the Pennsylvania-based construction materials company, depicts the story of a mother and daughter on a journey through Mexico. For their maiden Super Bowl ad, the family-owned company decided to tackle one issue dominating headlines in the United States: immigration.
WATCH: Budweiser stirs controversy with new Super Bowl ad
Ahead of Sunday’s big game, Budweiser released a new an ad titled Born the Hard Way, which chronicled the story of Anheuser-Busch InBev brand’s co-founder Adolphus Busch’s journey from Hamburg, Germany, to St Louis in 1857.
Many viewers alleged the commercial was commentary on President Donald Trump’s travel ban, but the company insisted that was not the intention.
WATCH: Hyundai allows U.S. soldiers to watch Super Bowl with families in emotional ad
Hyundai was another company that pushed boundaries, but did it through the use of technology.
The automaker used 360-degree video to allow U.S. military members serving overseas to join family members inside Houston’s NRG Stadium to watch the game.
The 90-second commercial was shot on the fly while the game was going on.
WATCH: Justin Bieber shows off his dance moves in T-Mobile Super Bowl ad
Justin Bieber challenged Super Bowl viewers to show off their dance moves in a T-Mobile commercial.
New England Patriots tight end Rob Gronkowski and former NFL star receiver Terrell Owens joined Bieber in celebrating the evolution of the end zone dance.
WATCH: Melissa McCarthy appears at eco-conscious car owner in Kia Super Bowl ad
Melissa McCarthy had a big weekend. Not only did she steal the show with her hilarious impersonation of White House Press Secretary Sean Spicer on Saturday Night Live, but she also appeared as an environmentally conscious car owner in Kia’s Super Bowl advertisement.
READ MORE: Sean Spicer responds to Melissa McCarthy ‘SNL’ skit
Unfortunately for McCarthy, her efforts to help save the planet keep putting her in danger.
WATCH: Bud Light Super Bowl ad uses ‘Ghost Spud’ to get lazy friends off the couch
Bud Light rehashed a former campaign from the ’80s to parody Charles Dickens’ A Christmas Carol in their Super Bowl ad. The company brought back the ghost of Spuds McKenzie, a four-legged mascot used by Bud Light 30 years ago.
In Sunday’s advertisement, Spuds helps entice an anti-social friend to get off the couch and join his partying buddies.
— With files from The Associated Press