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Nintendo’s Switch gaming console to launch in March for $399.99

Click to play video: 'Nintendo shares drop after the Switch priced above market expectations'
Nintendo shares drop after the Switch priced above market expectations
WATCH: Nintendo shares drop after the Switch priced above market expectations – Jan 13, 2017

TOKYO – The Nintendo Switch video game console will be available in Japan starting March 3, the same date as its global rollout in the U.S. and Europe. The Japanese company promises the device will be packed with the fun features of all its past machines and more.

The Kyoto-based maker of Super Mario and Pokemon games announced details of the Switch’s release Friday at the Tokyo Big Sight events hall.

The console will be available in Canada for $399.99, Nintendo Canada tweeted Thursday.

Anticipation has been mounting. In teaser videos, Nintendo Co. has shown players using a handheld whose remote controller section detaches from the left and right sides of the main part of the device’s display. Players can use the Switch as a regular handheld, put the display on a table, or use a TV screen as a monitor.

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“Nintendo Switch is a brand-new kind of home gaming system that offers a wide variety of play modes,” Nintendo’s president Tatsumi Kimishima told reporters.

WATCH: Nintendo releases trailer for new ‘Switch’ console

Click to play video: 'Nintendo releases trailer for new ‘Switch’ console'
Nintendo releases trailer for new ‘Switch’ console

Nintendo needs the Switch to help it recover from disappointing sales from the Wii U and the 3DS handheld. Nintendo has been playing catch-up after consumers dumped older machines in favour of using smartphones and personal computers to play games. The company also faces powerful rival game machine offerings from Microsoft Corp. and Sony Corp.

The Switch needs to win over new, younger players, who may not be hard-core game fans and might be daunted by its hefty price tag. Many had hoped it might sell for closer to $200 USD, or around $263.

Investors were underwhelmed, sending Nintendo stock sinking in Tokyo trading after the announcement. It fell 5.8 per cent.

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Nintendo is promising a more immersive, interactive experience with the Switch, including online playing and using the remote controller in games that don’t require players to be constantly staring at a display.

Nintendo officials demonstrated features such as using the detachable remote controllers, called “Joy-Con,” to play a gun-duel game. Motion sensors enable players to feel virtual water being poured into a virtual cup.

In another game, characters’ arms swirled out during combat when players punched the air while holding the controllers.

READ MORE: Super Mario’s debut on iPhone fuels hopes for Nintendo

“It’s a totally new kind of game,” said Kouichi Kawamoto, who oversaw “1-2-Switch,” a gun-duel game that requires players to look each other in the eye. “It’s about having fun with communication.”

Nintendo said 50 software makers, including Electronic Arts and Sega, are preparing 80 games for the Switch. It also promised in-house games such as a Legend of Zelda game, which will go on sale the same date as the Switch.

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The company planned a similar presentation in the U.S. later Friday. It’s also setting up places where people can try the device ahead of its launch, including cities in Europe, to woo buyers.

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Hisashi Yao, senior analyst at Rheos Capital Works Inc., was impressed with how it was “focused on communication,” and encouraged players to move about.

“I got sweaty,” he said.

Correction: A previous version of this article said the price of the Nintendo Switch in Canada was close to $340. Nintendo Canada tweeted Thursday that the console will be available in Canada for $399.99 MSRP.

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