Tim Hortons Public Library? How about Save-On Stanley Park, Olive Garden Orpheum Theatre or Goodyear Granville Bridge?
The City of Vancouver is looking into whether it should increase the sale of naming and sponsorship rights on its assets.
A request for proposals has been posted on the city’s website looking for a consultant to review its sponsorship policy and create a master inventory list of a number of city-owned assets that can be marketed for “sponsorship activities,” including naming rights.
The city says its departments are already engaged in sponsorships to offset various program and event costs, but it’s looking into possibly leveraging physical assets, including city-owned buildings and vehicles.
But other non-physical assets could also be on the menu, including various annual awards the city presents and even digital assets, including the city’s website, mobile applications and the WiFi network.
On top of coming up with an inventory of eligible city assets, the contractor will be tasked with comparing the city’s current sponsorship policies and practices to similar municipalities, including Surrey, Calgary, Edmonton, Montreal, Toronto and Ottawa.
The city says it will also gauge community sentiment on the eventual partnerships between the city and potential sponsors, adding this work is the first phase of its long-term sponsorship strategy, which may require an assessment and valuation for other applicable assets in the future.
The request for proposals has been issued on Nov. 10, but the city says nothing has been decided and no direction has been set upon at this time.
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