MONTREAL – A 30-year-old woman drowned in Rawdon, 75 kilometres northeast of Montreal, during a bridal photo shoot on Friday, prompting questions about why she was wearing her gown in a river.
While in the shallow end of the Ouareau River, her wedding dress soaked up water that weighed her down, causing her to lose her footing and drown.
Maria Pantazopoulos got married on June 9 and decided to participate in a ritual called “trash the dress” on Friday.
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The growing trend, also known as “fearless bridal” or “rock the frock,” involves destroying bridal wear by posing for pictures with an environmental background.
It’s seen as a declaration that the wedding is done and the dress will never be worn again. Instead of storing the expensive dress, they ruin it.
Most of the time brides have pictures taken on a beach, city streets, rooftops, garbage dumps or abandoned buildings.
The idea originally came from Hollywood in 1998. Meg Cummings, a fictional character from the soap opera Sunset Beach, ran into the ocean in her wedding dress after her wedding was interrupted.
Since then the trend has spread around the world, but last week’s tragedy in Quebec is the first reported incident of its kind.
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