Penticton rocking and rolling with Elvis Fest and Beach Cruise

Thousands of people took in the entertainment at the annual Elvis Festival at Okanagan Lake Park in Penticton on Saturday. Neetu Garcha/Global News

PENTICTON — Things are rocking and rolling in Penticton. Rocking for the Elvis Festival and rolling for the annual Peach City Beach Cruise.

Elvis is alive and well in the Peach City this weekend as thousands of people are getting all shook up for the 15th annual Elvis Festival.

Each year, competitors hit the stage treating fans to a concert complete with Elvis looks and moves.

There are 29 tribute artists from all over the world competing this year, one of the highest in the event’s history.

Organizers said the rain did deter some people from coming out to the festival which kicked off Friday but they said it is still a huge success.

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Fourteen finalists were selected Saturday to compete Sunday at the Penticton Trade and Convention Centre.

The event not only pays tribute to the King of Rock, but it is also a qualifying round for the annual Ultimate Elvis Festival that takes place in Memphis.

Many are also checking out what some call the ‘Magic Mile’: Lakeshore drive in Penticton is home to everything from antiques to hot rods for the annual Peach City Beach Cruise.

It’s become a traditional way to kick off the summer which hundreds of proud car owners showing off their rides.

The cars come from all over western North America.

The vehicles are judged in more than 25 classes from ‘stock cars’ to ‘sports cars’.

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Competition aside, it’s really just a chance for car lovers to get together and check out these classics.

With Penticton’s economy relying heavily on tourism, it’s hoped events like this will not just attract cars but thousands of tourists that will come see them and maybe even buy one.

The car show continues on Sunday.

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