MONTREAL – Various groups in Quebec are launching a campaign aimed at raising awareness among the public and tourists regarding sexual exploitation.
The initiative comes a week before thousands of tourists head to Montreal for the annual Formula One Grand Prix, which will be held June 12.
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The campaign is called “Buying Sex is not a Sport.”
It will feature billboards placed in strategic areas in and around Montreal, mostly on city buses and expressways.
There will also be an illuminated truck circulating near the corner of Sainte-Catherine and Crescent streets in the heart of downtown.
The particular spot is where hundreds of revelers gather to listen to musical shows and to gawk at fancy vehicles as well as scantily clad women promoting alcoholic beverages.