Quebec groups launch sex exploitation awareness campaign ahead of F1 race

Patrons of Sir Winston Churchill pub on Crescent street during the Formula One Grand Prix. THE CANADIAN PRESS/Peter McCabe

MONTREAL – Various groups in Quebec are launching a campaign aimed at raising awareness among the public and tourists regarding sexual exploitation.

The initiative comes a week before thousands of tourists head to Montreal for the annual Formula One Grand Prix, which will be held June 12.

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The campaign is called “Buying Sex is not a Sport.”

It will feature billboards placed in strategic areas in and around Montreal, mostly on city buses and expressways.

There will also be an illuminated truck circulating near the corner of Sainte-Catherine and Crescent streets in the heart of downtown.

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The particular spot is where hundreds of revelers gather to listen to musical shows and to gawk at fancy vehicles as well as scantily clad women promoting alcoholic beverages.


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