REGINA – The Saskatchewan Professional Marketing Association (SPMA) hosted an advertising panel on Thursday to openly discuss the recent changes in the industry.
Dean Owen, president of MGM Communications, Zlatan Fazlagic, president and CEO of Look the Agency, David Bellerive, vice present of creative and interactive for the Phoenix Group, Ken Christoffel, president and CEO of Brown Communications Group and Chris Kleiter, a business strategist for the Marketing Den, came together to give their expertise.
Get daily National news
All five panelists discussed the evolving marketplace and what the future of advertising may hold.
The event gave the crowd a chance to learn new strategies, network, and create a community support system with people who understand the Saskatchewan market.
Also offering all attendees a chance to swap tips and tricks on how to reinvent themselves and thrive in the digital age.
Neha Jain, a south committee member for SPMA, said the panel is “opening up a door of opportunity for business and relationships.”
“Regardless of if you are a small shop or a big enterprise, you need guidance,” Jain said.
“You need support when it comes to product messaging, development, and what you are trying to put out there for the public to respond to.”
Jain says the multi-agency event has competitors sitting across from each other and will make for some interesting discussion.
Comments
Want to discuss? Please read our Commenting Policy first.