Drive down his Calgary street, and you can’t miss Ethan Medal, inviting you to pull over and help him help others.
“My strategy is – mostly wave my hands around, so I can get attention,” the 7-year-old said. “You can see there’s a sign right there – ‘Fort McMurray donations’.”
Ethan’s bringing in a lot of those donations with his winning formula: selling lemonade he makes from scratch, along with muffins and cookies.
It brought a sweet response on the first day he set up his stand, Sunday, with donations totalling $138.45.
Ethan gave all of it to the Red Cross fund helping evacuees struggling after the Fort McMurray fire.
Ethan’s mom, Lisa Pagee is proud of her son’s effort. “He came up with the idea all by himself, and I was like, yeah, you go.”
“I wish there were more people in the world who did this, for other people,” Ethan said. “You don’t have to copy what I’m doing. You can do anything – popsicles, lollipops, candy – you can do anything. It’s just for the people who don’t have homes”.