Sobeys to match customers’ Red Cross donations to Fort McMurray wildfire relief

WATCH: Dramatic video shows devastation in Fort McMurray as an out-of-control wildfire rages through the region.

In an effort to send whatever support they can to the victims of the Fort McMurray wildfire, Sobeys says it will match 100 per cent of cash donations made to the Canadian Red Cross at stores across the country.

The grocery chain says it will match donations made by customers up to $100,000 and provide $100,000 in supplies to families in need.

READ MORE: Fort McMurray wildfire: residents face difficult road to recovery, expert says

“Our thoughts are with our employees and the residents impacted by the fires in Northern Alberta,” said president and CEO Marc Poulin in a release.

 “We’re proud to join forces with our customers to support the relief efforts of the Canadian Red Cross, while our team continues to work around the clock with partners to get much needed supplies to the area.”

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The federal government also announced Thursday that they would match donations dollar-for-dollar made to the Canadian Red Cross.

The release also said Sobeys is working closely with Noralta, which operates the oilsands camps being used to house evacuees to provide water, fruit and baby food, among other necessities.

In addition, they’re working with local organizations involved in the relief efforts to see where extra help and supplies might be needed.

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