MONTREAL – On Tuesday night, the Montreal Canadiens‘ official Twitter account said it would “celebrate one million Twitter followers with a few surprises for you!”
https://twitter.com/CanadiensMTL/status/702314579800539137
The Habs certainly provided that for their followers, but not in the way they had hoped.
The team celebrated the milestone by sending out automated messages to Twitter followers who contacted them.
Several of the messages featured custom avatar jerseys emblazoned with the names of Twitter users.
Some users with offensive Twitter handles were then added to the jersey avatar and sent out on the team’s official account.
Many of the usernames featured racial slurs, some of which were directed at Canadiens defenceman P.K. Subban.
A similar social media campaign backfired on the NFL’s New England Patriots back in 2014.
The team’s official account sent out an automated message that included an avatar with a Twitter handle containing a racial slur.
Get daily National news
The Habs have since issued an apology.
- Recall issued for batches of eggs from 6 Canadian brands
- Parks Canada works on interim housing for Jasper as Alberta minister criticizes delays
- ‘Horses are my world’: Advocates decry Alberta plan to control wild horse population
- Alberta industries, beef producers bracing for impact of potential U.S. tariffs
-
![]()
N.S. parent concerned after son sent home on bus after consuming cannabis edibles -
![]()
Doug Ford sports ‘Canada is not for sale’ hat, warns U.S. of retaliation ‘beyond tariffs’ -
![]()
Trudeau warns Canada ‘will not hesitate to act’ on Trump tariff threat despite ‘polite’ approach -
![]()
Health Matters: Diabetes and Ozempic treatment
Comments