Fitbit unveils female-centric fashionable Fitbit Alta model

New features include reminders to move if you've been sitting down too long. Handout/Fitbit

Fitbit wants its latest entry-level fitness tracker to be fashionable, as it offers bands made with leather or stainless steel, rather than traditional, rubber-like material.

The fancier styles for the new Fitbit Alta will cost extra – $79.95 (CAD) for leather and $139.95 (CAD) for stainless steel, for instance. The base model, with standard material, will cost $169.95 (CAD).

New features include reminders to move if you’ve been sitting down too long. Many competing fitness devices already have this feature, but the Fitbit hasn’t had it until now.

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The Alta follows last month’s unveiling of the Blaze, a mid-level model. Unlike the Blaze, the Alta won’t have a heart-rate monitor or a colour screen. The Alta and Blaze will both start shipping next month. The Blaze is expected to get the move reminders in a future software update.

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Fitbit is the market leader in fitness-tracking devices, though it’s still an emerging business, with questions about how long people actively use devices once they get them. Competitors include smartwatches from Apple and others.

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