Volvo is vowing to eliminate all deaths in its new vehicles by 2020.
According to a CNN Money report, the Swedish manufacture plans to have fatality-free vehicles across its entire lineup within the next four years through sophisticated crash-prevention technology rather than the construction of the vehicle.
And the manufacturer seems serious about its vow.
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“If you meet Swedish engineers, they’re pretty genuine,” Lex Kerssemakers, CEO of Volvo Cars North America, told CNN. “They don’t say things when they don’t believe in it.”
The company is reportedly working to make driverless vehicles that combine anti-crash technology to achieve a total “death-proof” SUV or car.
“With the development of full autonomy we are going to push the limits of automotive safety,” Volvo safety engineer Erik Coelingh told CNN. “If you make a fully autonomous vehicle, you have to think through everything that potentially can happen with a car.”
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Volvo told CNN that combining autonomous driving with safety features to the likes of adaptive cruise control, lane keeping assist, collision avoidance, pedestrian detection and large animal detection, will essential make a vehicle “death-proof.”
According to Transport Canada’s National Collision Database, there were 1,923 reported motor vehicle fatalities in 2013, down 7.4 per cent from 2012 (2,076). Another 10,315 people were seriously injured in vehicles in 2013.
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