EDMONTON – Shoppers can trigger an indoor snow storm at West Edmonton Mall this weekend simply by using Twitter.
“The snow was absolutely wonderful,” said visitor Pat Jackson. “Not used to seeing it indoors and it just gave an extra effect of Christmas.”
“We’ll have to tweet lots so we can see it again,” she added.
Every hour on the hour, snowflakes fall by the dancing fountains in Phase III of the mall, but, during select times, people can make the snow fall by using the hashtag #Twizzard.
“We want to create some holiday magic while engaging our guests,” West Edmonton Mall Vice President of Marketing Anna Alfonso said.
“So many of our guests are connected digitally and we thought this would be a unique way to blend both the digital and retail experiences. We look forward to the conversations and seeing just how many flurries our guests generate.”
Saturday between 4 p.m. and 9 p.m. and Sunday between 3 p.m. and 7 p.m., 100 tweets using the hashtag #Twizzard will create a Twitter-activated blizzard.
“So that’s how it’s coming on? We’ll have to tweet it!” shopper Russell Larocque said. “It was pretty awesome. Makes it Christmas-y in here, that’s for sure.”
A barometer is set up by the fountains to track the number of #Twizzard tweets.
Since Edmonton and seen less snow than it normally has by this time of year, the mall wanted to step in. The snow comes from snow machines but it’s not real snow. The flakes are dry – like the ones used in theatrical productions – and evaporate.