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Yahoo forges search, advertising partnership with Google

Yahoo forges search, advertising partnership with Google - image
AP Photo/Marcio Jose Sanchez, File

SAN FRANCISCO – Yahoo is leaning on Google’s expertise in Internet search and advertising in its latest attempt to boost its revenue.

The proposed three-year partnership was announced Tuesday after Yahoo released its third-quarter results. The numbers represented the latest in a long succession of disappointing performances for Yahoo, with the company’s net revenue slipping 8 per cent from the previous year.

READ MORE: Yahoo’s renovated email app includes password-free option

Yahoo Inc. tried to team up with Google in search during 2008 as part of its defence against a takeover attempt by Microsoft. The Google alliance unraveled after the U.S. Justice Department threatened to block the partnership on the grounds that it would thwart competition.

The new deal still must be approved by antitrust regulators. Yahoo will still rely on technology from Microsoft’s Bing search engine as part of a 6-year-old partnership.

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