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Scotiabank on thin ice with promotion featuring Olympian Cassie Campbell

Color this campaign dark as far as the Vancouver Olympic Organizing Committee is concerned. Scotiabank is skating on thin ice with the committee for capitalizing on the Games without being an official sponsor by launching its promotional Show Your Colors campaign featuring two-time Olympian gold medallist Cassie Campbell in the lead-up to the opening ceremonies.

YVONNE ZACHARIAS

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