TORONTO – Tim Hortons announced an expansion of 700 new locations across Canada on Tuesday, which will add to their current 3,295 stores already in business.
“Our growth is a direct reflection of the continued loyalty of our customers,” says the company’s Director of Public Affairs David Morelli.
But with McDonald’s McCafe brand launch, and Starbucks locations that seem to be opening on every corner, who’s winning in the ever-escalating Canadian coffee wars?
Global News gathered 2011 data for total sales, number of coffees sold, and number of restaurant locations from each of these companies.
NPD Group, a research organization, provided a breakdown of Canadian restaurant traffic, which refers to the number of people going through the doors of these restaurants.
Tim Hortons | McDonald’s | Starbucks | |
2011 total sales | $5.56 billion | $3.55 billion | Data not made |
Cups of coffee | 2.1 billion | Over 200 million | Data not made |
Number of | 3,295-soon to be | More than 1,400 | 1,138 as of |
Per cent of all | 26 per cent | 10 per cent | 1.3 per cent |
“Canadians visit restaurants 6.5 billion times a year,” says NPD executive director Robert Carter. “Tim Hortons has 26 per cent of all restaurant traffic on a daily basis, which is pretty incredible.”
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NPD Group’s research also suggests that eight out of 10 cups of coffee served at quick service restaurants in Canada come from Tim Hortons. This may not come as a surprise, since the chain has over double the number of locations as the other two restaurants.
Carter says quick service restaurants such as these make up 44 per cent of the $47-billion restaurant marketplace in Canada.
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