WATCH ABOVE: In this day of immediate social media reaction, what is a company or organization to do when they are dealing with a crisis? Global’s Peter Anthony Holder sits with down with Robert Soroka form Concordia’s Jonh Molson School of Business as they tackle that very question in the context of the recent mass-shooting in a Louisiana movie theatre.
MONTREAL – Following Thursday night’s mass shooting in a Lafayette movie theatre, celebrities quickly took to Twitter to express their sadness and anger, and to offer their condolences to the victims and their families.
READ MORE: Celebrities react to Lafayette movie theatre shootings
One such celebrity was Amy Schumer, the star of Trainwreck.
Trainwreck was the movie being screened when the gunman opened fire on movie-goers in Louisiana, killing two and wounding several others.
Many have come out in support of Schumer’s tweet while others have criticized her response and question her sincerity.
Robert Soroka, from the marketing department at Concordia’s John Molson School of Business, says that the filmmakers and actors were not required to respond, as they bore no responsibility in the tragedy.
According to Soroka, theatre owners are responsible for security in their establishments and therefore should have responded in a timely and appropriate manner.
Recent reports indicate that so far, the National Association of Theatre Owners has remained silent on the topic of security in the wake of the Lafayette shooting.
“No response or a slow response is a failed response,” says Soroka.
He adds that firms in this day and age need to have a crisis management plan in place to deal with any potential emergency and that it needs to be executed immediately.
Not having a plan ultimately hurts the organization and the stakeholders, he says.
Soroka laments the fact that despite numerous tragedies, from the BP oil spill to the Lac-Megantic train disaster, organizations are still not learning their lesson.
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