STOCKHOLM, Sweden – English sporting icon and former Emporio Armani underwear model David Beckham is designing his own briefs in partnership with Swedish cheap n’ chic fashion retailer Hennes and Mauritz.
The collection, dubbed “Bodywear,” will be up for grabs both online and in 1,800 H&M stores worldwide as of Feb. 2 and is the first step in a planned long term co-operation between H&M and the LA Galaxy midfielder.
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The company said the garments include briefs, boxers, vests, T-shirts, pyjamas and long johns, focusing on fit, comfort and style.
Through the collaboration, Beckham, who is also modeling the collection, joins a string of celebrities, including Madonna and Kylie Minogue, who have sprinkled their star dust on special H&M clothing lines.
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