March 23, 2015 12:42 pm

Joe Fresh teams with Ryerson to create fashion innovation centre

A model shows a creation from Joe Fresh while walking the runway during Toronto Fashion Week in Toronto on Wednesday October 23, 2013. The brand is teaming up with Toronto's Ryerson University to create what is being billed as the country's first fashion innovation centre.

THE CANADIAN PRESS/Chris Young
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TORONTO – Joe Fresh is teaming up with Toronto’s Ryerson University to create what is being billed as the country’s first fashion innovation centre.

The affordable apparel brand is committing $1 million to the project.

The initiative is aimed at developing and funding fashion-inspired businesses through Ryerson’s Fashion Zone, an incubator which supports students and student entrepreneurship.

Up to 21 businesses will work with academic and business advisers to develop their business models, products and go-to-market strategies.

Participants will received dedicated workspace within the Joe Fresh Centre for Fashion Innovation and the chance to seek seed funding.

The centre and Fashion Zone are modelled after Ryerson’s existing Digital Media Zone, which is open to early-stage startups across the country.

© 2015 The Canadian Press

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