On any given day, Canadians will see hundreds, if not thousands of ads trying to sell something. But two Canadian businessmen have an ad campaign that isn’t trying to sell you anything at all. Instead they are trying to inspire a movement. A movement they call “people for good”, promoting good deeds and trying to get people to commit random acts of kindness. The unique campaign advertises on billboards, in newspapers, and on the radio and TV across the country in hopes to inspire others and to restore faith in humanity.
16×9 met up with Zak Mroueh and Mark Sherman to find out just how easy….or not… it is to get strangers to commit a random act of kindness.