TORONTO – An Asian influence is being seen more and more in Canadian cuisine, with statistics indicating growing preferences for rice, seafood and pork.
The NPD Group released its Eating Patterns in Canada report Tuesday, noting that Asians comprise 11 per cent of the Canadian population.
Food and beverage industry analyst Joel Gregoire says that as the face of Canada’s population continues to change, our eating behaviour is sure to follow suit.
The report says that since 2001, the number of meals that include potatoes has decreased by 703 million eatings on an annual basis, while those that include rice have increased by 297 million eatings annually.
It says beef consumption has fallen by 384 million meals annually, while the intake of seafood has risen by 248 million meals annually and pork by 372 million meals annually in the same period.
The report says Asian culture is also echoed in beverage categories with substantial growth in the consumption of flavoured tea.
The study says there has been an increase from 25 annual meals in 2001 that included a flavoured tea drink to 44 in 2011. Green tea was the most popular variety.
“By recognizing the major similarities and core differences between the growing Asian community and the rest of the population, food and beverage providers will be better equipped to make the strategic decisions necessary to fuel their success,” Gregoire said in a statement.
NPD Group provides consumer and retail information for a wide range of industries to help clients identify new business opportunities.
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