Quebec ad campaign takes aim at texting and driving

MONTREAL — Quebec’s auto insurance board has released a video campaign to encourage drivers to stop texting while on the road.

It features a wartime re-enactment of a soldier who risks his life to deliver a message to the front line.

Being chased by dogs, shot at by snipers and narrowly avoiding land mines are just a few of the dangers he faces.

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When the messenger finally delivers his letter, it reads: “What are we having for supper?”

The SAAQ’s campaign’s tagline then states: “Don’t risk your life for a trite message.”

READ MORE: Driver posts Facebook update before dying in head-on collision

According to the Canadian Automobile Association (CAA), cell phones are one of the most common distractions for road users.

Drivers engaged in text messaging are 23 times more likely to be involved in a crash than non-distracted drivers.

5 tips to avoid distracted driving

1. Let phone calls to go to voice mail
2. No texting, web surfing or reading emails
3. Keep your eyes and mind on the road
4. No eating, drinking, smoking or grooming
5. Place both hands on the wheel