City of Toronto anti-litter ads trashed due to trademark concerns

TORONTO – A clever anti-littering campaign launched by the City of Toronto using brand-name packaging has been pulled due to trademark infringement concerns.

The poster campaign called “Littering says a lot about you” began in early August, but the companies behind the brands objected to its use and the public service announcements were subsequently trashed.

City officials did not consult with any of the companies prior to rolling out the ad campaign which appeared in print, on TTC shelters and vehicles.

One of the posters combines a plastic bottle and a candy box to illustrate the word “Pig”.

Another one uses a chip bag and an adhesive packaging to produce the word “Lazy”.

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