June 1, 2014 11:00 am
Updated: June 1, 2014 9:42 am

Veterans Affairs Minister has to listen and care: PR expert


WATCH ABOVE: Crisis communications expert Barry McLoughlin talks to Tom Clark about the strained relationship between the Conservative government and the country’s veterans.

OTTAWA – After a series of ugly confrontations over the last six months, the relationship between Canada’s veterans and Veterans Affairs Minister Julian Fantino seems to be at the point of no return.

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Barry McLoughlin, an expert in crisis communications, spoke to Tom Clark on The West Block about how the situation could be remedied.

“It’s certainly a crisis of perception,” said McLoughlin. “They don’t seem to care about veterans, which are seen as the most vulnerable and deserving of all groups in this country.”

“When you have another incident like this occur … that perception is very damaging,” he added.

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McLoughlin has several recommendations in order for Fantino to make amends. First on the order of business?

“The minister has to get out there and speak to veterans directly.”

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