Researchers at the University of Manitoba are looking at how marketing for drugs like Ozempic and Wegovy influence peoples’ views on food, hunger, and weight.
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Initially intended to help manage diabetes, the drugs have become increasingly popular as a weight lost medication.
Natalie Riediger with the university’s department of Food and Nutritional Sciences says the expansion of the drug’s eligibility criteria is part of pharmaceuticalization — a concept where health and sickness are increasingly managed by medication.
Global’s Iris Dyck reports.
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