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Craft distiller fast-tracks expansion plans in N.B. due to reduced trade barriers

Click to play video: 'Alcohol producers in Maritimes seeing silver lining during trade war'
Alcohol producers in Maritimes seeing silver lining during trade war
Uncertainty reigns across various industries as the trade war wages on. Some craft alcohol producers in the Maritimes are seeing a silver lining – with increased sales and fast tracked expansion plans. Suzanne Lapointe reports. – May 12, 2025

Business is booming for Snowfox Vodka, a craft distiller based in Moncton, N.B., that sells its products in the Maritimes and in international markets like Latin America and Africa.

Interprovincial trade barriers have made expansion within Canada a daunting task, according to Snowfox Vodka president Issa Seck.

“There’s a lot of restrictions and you have to go through, like approvals and licensing,” Seck said in an interview.

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“There’s quotas as well and that can make it really hard for small businesses like ours to compete on a bigger scale.”

Now that New Brunswick has signed a trade agreement with Ontario, Seck says they want to expand into that province.

That, coupled with a seven per cent increase in domestic sales and increasing international sales, has fast-tracked its intention to undergo a $4.6-million expansion project.

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He’s not the only one seeing a silver lining in the trade war.

Peter Burbridge of the North Brewing Company in Halifax said April was one of his busiest sales months on record in his 12 years in business.

For more on this story, watch the story above. 

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