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Lululemon shares drop on warning of thinner sales outlook

About 185,000 of the tops were sold in Canada and 133,000 were sold in the U.S. between January 2008 and December 2014. The items were sold under a variety of names, colours and styles, and they cost $75 to $260.
About 185,000 of the tops were sold in Canada and 133,000 were sold in the U.S. between January 2008 and December 2014. The items were sold under a variety of names, colours and styles, and they cost $75 to $260. THE CANADIAN PRESS/Jonathan Hayward

VANCOUVER – Lululemon Athletica Inc. shares fell more than 10 per cent in pre-market trading after the fashion retailer said its sales have dropped off in January and its fourth-quarter results will be lower than expected.

Lululemon’s chief financial officer, John Currie, says the company was on track to meet its targets through December but there’s been a significant drop in customer visits and sales this month.

READ MORE: Lululemon founder Chip Wilson to resign as company names new CEO

The Vancouver-based company says it now expects its fourth-quarter revenue and profit will be significantly lower than its previous estimate.

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Its shares were down about 13 per cent at US$51.78 about an hour before the start of regular trading, but the stock had been even lower earlier in the morning.

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Lululemon’s stock closed Friday at US$59.60 on the Nasdaq market.

The shares had already dropped significantly on Dec. 12, a few days after the company announced it had hired a new chief executive officer – Laurent Potdevin – and said Lululemon founder Chip Wilson would step aside as chairman of the board of directors.

Wilson ignited a public relations crisis for the company in November by suggesting to Bloomberg TV that Lululemon’s yoga pants don’t work well for some women.

READ MORE: Petition asks Lululemon founder to apologize and make clothes for women of all sizes

Analysts had been expecting Lululemon’s actual results to be slightly above the company’s previous guidance on revenue and earnings.

Lululemon’s new revenue range is between US$513 million and US$518 million, about $22 million lower than the previous guidance.

The company’s new estimate for diluted earnings per share is between 71 and 73 cents per share, a reduction of seven cents.

Analysts had estimated 79 cents per share of adjusted earnings, according to Thomson Reuters.

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