Breaking Through the Noise: Strategies for Capturing Attention and Building Brand Recognition

Are you tired of being drowned out by the noise of a crowded marketplace? Is your brand struggling to gain recognition and stand out in a sea of competitors? If so, our next Entrepreneurship Speaker Series event, Breaking Through the Noise: Strategies for Capturing Attention and Building Brand Recognition, is the perfect opportunity for you! This event is a unique gathering of local entrepreneurs who have achieved remarkable success by taking their startups to an international stage and gaining tremendous visibility for themselves and their clients. In today’s fast-paced and competitive market, standing out requires more than just creativity; it requires a mastery of best practices and effective tracking strategies. That’s why we’re delving into the intersection of influencer and traditional marketing strategies. You’ll discover how to leverage influencers to reach your target audience authentically and effectively, learn best practices for influencer marketing, identify the right influencers for your brand, and measure campaign success. But that’s not all! You’ll also learn how to create compelling campaigns and messages that resonate with your audience. We’ll explore traditional marketing strategies and how they can be combined with influencer marketing to maximize your brand’s visibility and increase engagement. This is an opportunity you don’t want to miss if you’re serious about taking your marketing strategies to the next level. Join us to explore the intersection of influencer and traditional marketing and gain valuable insights from some of the brightest minds in the business. One of our featured speakers was even named 30 under 30 by Forbes, making this event an opportunity not to be missed. Register now to secure your spot and start breaking through the noise today! Meet your moderator and panelists >>> Andy Nulman Andy Nulman is a dynamic force in creating and leading major disruptions for over 45 years. He co-founded and was the CEO of Play The Future, Inc., a forward-thinking digital platform/brand marketing tool that converted big data points of major brands, world events, and the daily news cycle into consumer engagement and entertainment. Andy also served as President of Montreal’s renowned Just For Laughs International Comedy Festival twice, from 1985 until 1999, and again from July 2010 until September 2015. During the decade in between, he was President and CMO of Airborne Technology Ventures, a pioneering mobile media and marketing company. Andy has written three books, including his latest, “Pow! Right between The Eyes! Profiting From The Element of Surprise.” He was named one of the “Top 40 Under 40” business leaders by the Financial Post in 1997, voted one of the Top 100 Montrealers of the 20th Century by the Montreal Gazette in 2000, and honored as a distinguished recipient of the McGill Management Achievement Award in 2004. He won Startup Canada’s 2016’s Lifetime Achievement Award for Quebec, and earlier this year was inducted into the Canadian Comedy Hall of Fame and awarded a star on Canada’s Walk of Fame as part of Just For Laughs/Juste Pour Rire. Jake Karls Jake Karls is the Co-founder and Chief Rainmaker of Mid-Day Squares and a visionary entrepreneur from Montreal with a growth-focused mindset. He has redefined the way consumers interact with food through the power of storytelling. His company, Midday-Squares, has transformed the CPG industry by incorporating drama, emotion, and transparency, and has won the loyalty of fans – not just customers – across North America. In addition to building the core team, Jake has a passion for establishing genuine relationships with investors, buyers, and journalists. He inspires others to embrace their true selves and to “get comfortable with the uncomfortable.” He believes that inspiration can come from unexpected sources, such as the show “Keeping up with the Kardashians,” and that visibility can be gained even through dancing. Jake’s exceptional character is evident through his willingness to share his valuable insights gained from past failures and exhibit his vulnerabilities. He has successfully harnessed these experiences to achieve his current position and is remarkably open to sharing his “secrets” to success. Jake’s impressive accomplishments include being recognized as an EY Entrepreneur of the Year Finalist and being named in the Forbes 30 Under 30 class of 2023. However, he considers his greatest achievement to be learning how to be confident in himself. Josef Azam Josef Azam co-founded Design Shopp, a Montreal-based marketing and web agency with employees around the globe. His ability to identify new business opportunities led him to public speaking and diverse business investments such as restaurants and film production. As an online marketing guru and enthusiast, Josef shares his knowledge with various business network groups and company owners, offering seminars and group coaching sessions. His unique approach allowed him to break down industry barriers and generate over 1.5 billion dollars in sales for his clients. Josef uses his personal experiences and struggles through school and business as a source of inspiration for his public speaking appearances. He has given over 50 leadership and keynote speeches in the past year to organizations across North America and Europe, including over 10,000 underserved youth in communities and organizations such as the Boys and Girls Club, YMCA, JA centers, and school boards. He is currently the President of Cloverdale Multi-Ressources, a non-profit organization located on the West Island of Montreal, and a board member of our organization, YES Employment + Entrepreneurship, a non-profit community-driven organization that helps Quebecers find employment opportunities and develop their skills as entrepreneurs. Josef also gives entrepreneurship and leadership workshops at the local college where he graduated, John Abbott College. Priya Chopra Priya is the founder and CEO of 1Milk2Sugars, a bilingual PR and digital marketing firm, and double shot, a talent management agency focused on uplifting BIPOC and underrepresented voices in lifestyle marketing. With her passion for excellence, Priya has grown 1Milk2Sugars into a multi-city operation and surrounds herself with a team of passionate individuals known as “The Sugars.” Her leadership has positioned the agency as a rising star in the business world, recognized as one of Canada’s Fastest-Growing Companies and 1Milk2Sugars is proudly a certified Great Place to WorkTM .Priya has received numerous prestigious distinctions, including nominations for an RBC Women of Influence Award and a PR In Canada Women in Communications Award. Priya’s dedication to diversity, social awareness, and female empowerment is woven into the fabric of her agency’s DNA, culminating in the launch of double shot in 2021. As Canada’s first talent agency to make global inclusivity its raison d’etre, double shot has achieved triple-digit business growth year-over-year. Priya is a trilingual mom of a multiracial family and an outspoken advocate for equality. Her exceptional professionalism as a business leader has been recognized by Forbes Agency Council, Bloomberg Canada, Ernst & Young, and the Chamber of Commerce. She’s excited about fulfilling her personal dreams and professional ambitions alike. Make sure to share the event with friends and colleagues who could benefit from the conversation and the learning opportunity.