Angelica Moreno

Author Archives

• 2013: RIP TV ads

  2013 saw the creation of ads that were created and intended for social media.

  Dec 31, 2013
• Girly communication: Marketing from girls to women

  Using pink as a marketing tool is just one way companies market to girls and women.

  Lifestyle

  Dec 5, 2013
• Advertisement
• Contests: They aren’t all winners

  The prize is important but so is the value to the consumer.

  Oct 30, 2013
• Advertisement
• Canadian Tire gets social cause marketing right

  How does a brand get an emotional response and sell? They go for the gut, just like Canadian Tire.

  Consumer

  Sep 30, 2013
• How Kotex has completely redefined communication

  How clever, engaging communication brought new life into the tired category of feminine hygiene advertising.

  Consumer

  Sep 3, 2013
• Blackberry: a technology-led vs. marketing-led business

  There are many theories and articles floating around about Blackberry and why it continues to struggle. Could it be technology versus marketing?

  Tech

  Aug 30, 2013