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Nova Scotia RCMP get creative promoting new law with ‘Hotline Bling’ parody

Click to play video: 'Nova Scotia RCMP’s ‘Hotline Bling’ parody goes viral'
Nova Scotia RCMP’s ‘Hotline Bling’ parody goes viral
WATCH ABOVE: Chances are, if you've been near the internet over the last 24-hours, you've already caught a glimpse of our next story. The RCMP in Nova Scotia are making headlines in our region and around the country for their spoof of a popular rap song. Global's Natasha Pace reports – Apr 21, 2016

HALIFAX – Nova Scotia Mounties have released a video that parodies Drake’s drunk-uncle-at-a-wedding dance moves in a bid to remind motorists of the province’s “Move Over” law.

In “Cop Light Bling,” a handful of RCMP officers cheerfully mimic the Toronto rapper’s “Hotline Bling” video while a uniformed frontman lip-syncs.

Cpl. Jennifer Clarke said the spoof song and video were made to remind people of the six-year-old law, which requires drivers to slow down and move into the farthest lane from any emergency vehicle that is stopped with its lights flashing.

“It’s something that’s been brought to our attention by our members on the road, that it seems to be the awareness is not there in the public,” said Clarke. “Humour always gets people’s attention and we really wanted unorthodox, unique, a memorable way of getting the message out there.”

WATCH: “Cop Light Bling” by the Nova Scotia RCMP.
Click to play video: 'Cop Light Bling – Nova Scotia RCMP'
Cop Light Bling – Nova Scotia RCMP

Where Drake croons “You used to call me on my cellphone, late night when you need my love,” in the chart-topping single, the RCMP “singer” complains, “You sped past my cruiser, you nearly hit my leg!”

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Clarke said the goal was to use humour to make a serious point, and reaction to the video after it was released on Facebook and Twitter Wednesday has been positive.

“I did not know I had to go to other lane. I am guilty of doing this before. Know better now,” wrote user Dianne Burbine on the force’s Facebook post, which has been shared hundreds of times. “Good way to communicate laws.”

Clarke – who appears in “Cop Light Bling” – says she and her co-stars “had a blast” making the video.

“We were trying to be goofy, absolutely. We’re not professional singers or dancers by any means and we weren’t trying to portray that.”

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