REGINA – A local company wants to change the city’s aesthetic — one mural at a time.
“It shows you’ve taken time out of your day and money out of your budget to allocate towards art, and I feel like that’s almost a dying tradition,” said Robel Sahlu, business manager of Monday Murals.
Carlo Giambattista is the company’s first customer; he commissioned a mural for Italian Star Deli, which he co-owns.
“[It’s going to cause a] traffic jam on [Victoria] Avenue, people are going to stop and take a look at it,” said Giambattista, standing in front of the store’s west-facing wall. “It just looks like it belongs there.”
One of the goals of the five-month-old company is to revamp the city’s look.
“The vision is to be able to drive around the city and have it almost seem like an art gallery where we have connected these unique brands that we like, that we frequent, that we buy things from, and that we actually value as brands,” said Sahlu.
Another goal of the business is to highlight what Reginans have to offer.
“We have a lot of talent here, and some of that talent may not be realized with these companies. And what we want to do is kind of showcase our local talent, like David,” said Sahlu.
The creators say the murals help legitimize the spray paint art form while also preserving the city’s history.
“It’s not just a family portrait in their home for just them. It’s a family portrait, and it means so much and it’s out there for everyone to see,” said David Loran, Art Director of Monday Murals, and the painter of the deli’s mural.