TORONTO – While Toronto Mayor Rob Ford dominated the Twittersphere on Wednesday and Thursday, according to analytics website Topsy, prior to that his social media buzz was steadily declining over the past month.
Geographic distribution of tweets mentioning Rob Ford in last 24 hours (darker means more, via Topsy). pic.twitter.com/ipMTbmGbdJ
— Steve Ladurantaye (@sladurantaye) May 1, 2014
But, the data suggests that tweets with “Rob Ford” were at a month-long low on April 29.
On April 30th, Ford’s Twitter presence skyrocketed. In just one day, there was an 8,500 per cent increase in discussion about “Rob Ford.”
Taking a longer view, 44 per cent of total 30-day traffic related to Rob Ford happened in a single day.
In the grand scheme of things, this may not amount to much.
But it may demonstrate that, despite Ford’s continued antics since his November admission of smoking crack cocaine, his celebrity hold of the news cycle may have been diminishing, at least on Twitter.