New Columbia Sportswear ad in Quebec lost in translation?
Videos
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New Columbia Sportswear ad in Quebec lost in translation?
02:09 | March 30, 2023
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Montreal PWHL counts on fans during playoffs
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Stabbing in downtown Montreal sends man to hospital
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Is a new transport agency the answer to better public transit in Quebec?
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New award in memory of Montreal scientist and cancer patient
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Northvolt says Molotov cocktails found at Montreal-area worksite
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02:13 | May 6, 2024
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Pro-Palestinian encampment at McGill in 2nd week
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3 dead after car veers into oncoming traffic in Quebec’s Eastern Townships
00:26 | May 5, 2024
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Pro-Palestinian campus protesters organize for another week
01:27 | May 5, 2024
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McGill encampment enters second week as protestors say morale remains high
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Calls for a homeless shelter in Côte-des-Neiges-Notre-Dame-de-Grâce
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Pro-Palestinian encampment on McGill University campus enters seventh day
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New Columbia Sportswear ad in Quebec lost in translation?
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02:17 | 7 hours ago
-
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02:01 | 7 hours ago
-
McGill in court in bid to remove pro-Palestinian encampment
02:00 | May 13, 2024
-
Quebec’s labour tribunal gives green light to Amazon union
02:15 | May 13, 2024
-
University protests: New pro-Palestinian encampment at Université du Québec à Montréal
01:27 | May 13, 2024
-
Concordia study explores consumer market behaviour during pandemics
02:01 | May 12, 2024
-
Man found dead in Montreal’s Plateau neighbourhood was homicide victim, police say
01:07 | May 12, 2024
-
How a Montreal woman found her long-lost sister just in time for Mother’s Day
02:13 | May 11, 2024
-
Quebec mayors gather to brainstorm ways to grow, fund public transit
01:40 | May 10, 2024
-
Montreal PWHL counts on fans during playoffs
01:12 | May 10, 2024
-
Stabbing in downtown Montreal sends man to hospital
00:43 | May 10, 2024
-
Is a new transport agency the answer to better public transit in Quebec?
02:08 | May 9, 2024
-
New award in memory of Montreal scientist and cancer patient
02:14 | May 6, 2024
-
Northvolt says Molotov cocktails found at Montreal-area worksite
02:42 | May 6, 2024
-
How to better fund and serve public transit in Montreal
02:13 | May 6, 2024
-
Pro-Palestinian encampment at McGill in 2nd week
01:47 | May 6, 2024
-
3 dead after car veers into oncoming traffic in Quebec’s Eastern Townships
00:26 | May 5, 2024
-
Pro-Palestinian campus protesters organize for another week
01:27 | May 5, 2024
-
McGill encampment enters second week as protestors say morale remains high
01:31 | May 4, 2024
-
Montreal launches cruise season with ship that protected 1,500 Ukrainian refugees
01:49 | May 4, 2024
-
Calls for a homeless shelter in Côte-des-Neiges-Notre-Dame-de-Grâce
02:09 | May 3, 2024
-
Pro-Palestinian encampment on McGill University campus enters seventh day
02:02 | May 3, 2024
-
Quebec woman wonders why she’s being asked to pay thousands for cancer medication
02:19 | May 3, 2024
-
Quebec judge worries French language law could cause delays in English language trials
02:17 | May 3, 2024
-
Global News Montreal at 5:30: May 3, 2024
11:32 | May 3, 2024
-
Trudeau says Canadians ‘have to trust’ police, universities to manage safety of encampments
02:33 | May 3, 2024
-
Legault calls on police to dismantle ‘illegal’ pro-Palestinian encampment at McGill University
01:40 | May 2, 2024
-
Quebec’s Bill 57 to impose fines for threatening elected officials
02:08 | May 2, 2024
-
‘Planets were aligned’ for Quebec astrologer and his $7-million lottery win
01:35 | May 2, 2024
-
Global News Montreal at 5:30: May 2, 2024
07:52 | May 2, 2024
-
Prevention programs key to tackling homelessness in Montreal
02:07 | May 1, 2024
New Columbia Sportswear ad in Quebec lost in translation?
Description
March 30, 2023
The French translation for a Columbia Sportswear advertisement slogan in Quebec is turning heads. The English acronym for G.O.A.T. which stands for greatest of all time is used in a clever slogan "be the goat' but the French translation "soyez la chèvre" isn't sitting well with some. Global's Gloria Henriquez reports.
-
New Columbia Sportswear ad in Quebec lost in translation?02:09 | March 30, 2023
-
Granby Zoo adopts new mission to protect biodiversity in 15 countries02:17 | 7 hours ago
-
Mixed reactions after video shows store owner throwing water on sleeping unhoused man02:01 | 7 hours ago
-
McGill in court in bid to remove pro-Palestinian encampment02:00 | May 13, 2024
-
Quebec’s labour tribunal gives green light to Amazon union02:15 | May 13, 2024
-
University protests: New pro-Palestinian encampment at Université du Québec à Montréal01:27 | May 13, 2024
-
Concordia study explores consumer market behaviour during pandemics02:01 | May 12, 2024
-
Man found dead in Montreal’s Plateau neighbourhood was homicide victim, police say01:07 | May 12, 2024
-
How a Montreal woman found her long-lost sister just in time for Mother’s Day02:13 | May 11, 2024
-
Quebec mayors gather to brainstorm ways to grow, fund public transit01:40 | May 10, 2024
-
Montreal PWHL counts on fans during playoffs01:12 | May 10, 2024
-
Stabbing in downtown Montreal sends man to hospital00:43 | May 10, 2024
-
Is a new transport agency the answer to better public transit in Quebec?02:08 | May 9, 2024
-
New award in memory of Montreal scientist and cancer patient02:14 | May 6, 2024
-
Northvolt says Molotov cocktails found at Montreal-area worksite02:42 | May 6, 2024
-
How to better fund and serve public transit in Montreal02:13 | May 6, 2024
-
Pro-Palestinian encampment at McGill in 2nd week01:47 | May 6, 2024
-
3 dead after car veers into oncoming traffic in Quebec’s Eastern Townships00:26 | May 5, 2024
-
Pro-Palestinian campus protesters organize for another week01:27 | May 5, 2024
-
McGill encampment enters second week as protestors say morale remains high01:31 | May 4, 2024
-
Montreal launches cruise season with ship that protected 1,500 Ukrainian refugees01:49 | May 4, 2024
-
Calls for a homeless shelter in Côte-des-Neiges-Notre-Dame-de-Grâce02:09 | May 3, 2024
-
Pro-Palestinian encampment on McGill University campus enters seventh day02:02 | May 3, 2024
-
Quebec woman wonders why she’s being asked to pay thousands for cancer medication02:19 | May 3, 2024
-
Quebec judge worries French language law could cause delays in English language trials02:17 | May 3, 2024
-
Global News Montreal at 5:30: May 3, 202411:32 | May 3, 2024
-
Trudeau says Canadians ‘have to trust’ police, universities to manage safety of encampments02:33 | May 3, 2024
-
Legault calls on police to dismantle ‘illegal’ pro-Palestinian encampment at McGill University01:40 | May 2, 2024
-
Quebec’s Bill 57 to impose fines for threatening elected officials02:08 | May 2, 2024
-
‘Planets were aligned’ for Quebec astrologer and his $7-million lottery win01:35 | May 2, 2024
-
Global News Montreal at 5:30: May 2, 202407:52 | May 2, 2024
-
Prevention programs key to tackling homelessness in Montreal02:07 | May 1, 2024
-
New Columbia Sportswear ad in Quebec lost in translation?02:09 | March 30, 2023
-
Granby Zoo adopts new mission to protect biodiversity in 15 countries02:17 | 7 hours ago
-
Mixed reactions after video shows store owner throwing water on sleeping unhoused man02:01 | 7 hours ago
-
McGill in court in bid to remove pro-Palestinian encampment02:00 | May 13, 2024
-
Quebec’s labour tribunal gives green light to Amazon union02:15 | May 13, 2024
-
University protests: New pro-Palestinian encampment at Université du Québec à Montréal01:27 | May 13, 2024
-
Concordia study explores consumer market behaviour during pandemics02:01 | May 12, 2024
-
Man found dead in Montreal’s Plateau neighbourhood was homicide victim, police say01:07 | May 12, 2024
-
How a Montreal woman found her long-lost sister just in time for Mother’s Day02:13 | May 11, 2024
-
Quebec mayors gather to brainstorm ways to grow, fund public transit01:40 | May 10, 2024
-
Montreal PWHL counts on fans during playoffs01:12 | May 10, 2024
-
Stabbing in downtown Montreal sends man to hospital00:43 | May 10, 2024
-
Is a new transport agency the answer to better public transit in Quebec?02:08 | May 9, 2024
-
New award in memory of Montreal scientist and cancer patient02:14 | May 6, 2024
-
Northvolt says Molotov cocktails found at Montreal-area worksite02:42 | May 6, 2024
-
How to better fund and serve public transit in Montreal02:13 | May 6, 2024
-
Pro-Palestinian encampment at McGill in 2nd week01:47 | May 6, 2024
-
3 dead after car veers into oncoming traffic in Quebec’s Eastern Townships00:26 | May 5, 2024
-
Pro-Palestinian campus protesters organize for another week01:27 | May 5, 2024
-
McGill encampment enters second week as protestors say morale remains high01:31 | May 4, 2024
-
Montreal launches cruise season with ship that protected 1,500 Ukrainian refugees01:49 | May 4, 2024
-
Calls for a homeless shelter in Côte-des-Neiges-Notre-Dame-de-Grâce02:09 | May 3, 2024
-
Pro-Palestinian encampment on McGill University campus enters seventh day02:02 | May 3, 2024
-
Quebec woman wonders why she’s being asked to pay thousands for cancer medication02:19 | May 3, 2024
-
Quebec judge worries French language law could cause delays in English language trials02:17 | May 3, 2024
-
Global News Montreal at 5:30: May 3, 202411:32 | May 3, 2024
-
Trudeau says Canadians ‘have to trust’ police, universities to manage safety of encampments02:33 | May 3, 2024
-
Legault calls on police to dismantle ‘illegal’ pro-Palestinian encampment at McGill University01:40 | May 2, 2024
-
Quebec’s Bill 57 to impose fines for threatening elected officials02:08 | May 2, 2024
-
‘Planets were aligned’ for Quebec astrologer and his $7-million lottery win01:35 | May 2, 2024
-
Global News Montreal at 5:30: May 2, 202407:52 | May 2, 2024
-
Prevention programs key to tackling homelessness in Montreal02:07 | May 1, 2024
New Columbia Sportswear ad in Quebec lost in translation?
Description
March 30, 2023
The French translation for a Columbia Sportswear advertisement slogan in Quebec is turning heads. The English acronym for G.O.A.T. which stands for greatest of all time is used in a clever slogan "be the goat' but the French translation "soyez la chèvre" isn't sitting well with some. Global's Gloria Henriquez reports.
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