As more Canadians make a conscious effort to shop local, one brand has been 100 per cent proudly Canadian made for more than two decades. ‘This Is J’ creates hand-illustrated, ethically produced bamboo apparel designed for the whole family. Founder Jaimie Harris joins Ross Hull to share why keeping production domestic matters, how their signature Bamboo Jammers are crafted, and what she’s learned building a successful Canadian business from the ground up.