The source of the first public photo of Prime Minister Justin Trudeau in brownface says his sole motivation in providing the image to Time was his belief the public needed to see it.

Some community leaders are calling on Justin Trudeau to take greater action following his brownface and blackface apology, but others are more forgiving.

Eric Dezenhall, CEO and co-founder of Washington-based crisis communications firm Dezenhall Resources, told Global News the Prime Minister's repeated apologies might actually hurt him in the long run.